Category: Blog

I was doing some research about podcast listeners this weekend, and I found out some pretty interesting stuff. For example, did you know the country with the highest percentage of podcast listeners is South Korea, as high as 58% in some polls?

• Where does the U.S. Rank?
  I’ve read quite a few different reports, but the general consensus shows that about half of Americans polled have listened to a podcast last year. 33% have listened to a podcast in the last month. That ties us with Australia for fourth place! Sweden, Spain, and South Korea all have a higher percentage of podcast listeners. The total United States population is much larger than those countries, so there’s still a higher total number of listeners in the U.S., but it made me wonder, why  was there was a higher adoption rate in South Korea?

 

• Freedom of Speech!
  My initial thoughts were that maybe they just adopted the technology more quickly. After all, there are some pretty big tech companies headquarter in South Korea, such as Samsung and LG. I found that I was not alone in this initial thought, and many people also pointed to longer daytime commutes (an average of 75 minutes) as a possible reason. It turns out, the most popular podcasts in South Korea are political! Liberal South Koreans felt that traditional media outlets like terrestrial radio and television stations were bought out and towed the establishment line. They found a way to voice their opinion to the country and bypass the networks that could keep them from reaching the masses. These shows are accredited to driving previously inactive members of the country into political action and helped the Democratic Party get in to office.

 

• Find your hive, no matter where they are.
  Italy, Canada, France, Japan, Germany, and the U.K. all have significant amounts of the population listening in. That number looks like it’s going to keep growing, especially as more and more of the world population gains internet access and turns an ear to the airwaves. Did you know that Elon Musk plans on launching something like 12,000 satellites into space in the next few years that are going to provide wireless broadband internet to basically the whole world? There’s currently about 4 billion people out there without internet access! Ideas are going to truly have the potential to be shared globally in the future. Your podcast doesn’t have to be a catalyst for country-wide political reform like it was in South Korea, but it’s good to know in podcasting that we are in control of what we say, how we say it, and who we can say it to.

 

Audiohive Podcasting offers you everything you need to get your podcast up and running. If you’d like to visit the studio and find out everything we have to offer, email us today!

 

What are you passionate about?

Is there a subject that you are particularly well educated on, simply because you think its cool or interesting or helpful? That’s a good starting point! It’s almost guaranteed that if you are really in to something, there’s other people that are in to it as well. Podcasting is a great way to connect with people from all over the world with common interests. Me? I’m into audio recording (duh), but I’m also interested in outer space, martial arts, and video games. I listen to podcasts specifically about these subjects, and guess what? I wish there were more of them! The market is NOT saturated at all in regards to content right now. Maybe you really love baseball, and think there are a hundred podcasts about baseball, so why start another? The fact is, there are a LOT of listeners out there, and some of them are going to prefer listening to you and what you have to say over someone else!

• Are you a business owner, or service provider?

Are there questions that you get asked by just about every single new potential customer or client? Do you give the same answer so many times a week that you sometimes recite it in your sleep? Those questions would be great topics of your podcast! In my profession, audio engineering, I get asked a lot of the same questions by people new to recording. If you ask me what a compressor is, I can prattle off a basic 25 second answer that I’ve given literally 12,000 times in my life. It’s a short answer that I can give when I’m face to face with someone looking to buy something off the shelf right this minute, but I could easily spend another 40 minutes talking about the appropriate ways and places to use a compressor. That’s a whole podcast episode. So i’ll give my short answer and follow up with something like “if you really want to go deep into how to use a compressor, you should check out my podcast. It’s got way more information than I can give you right here today.” If my customer listens to the podcast, they will quickly realize I am an authority on the subject. I know what I’m talking about. Closing a sale with them next time they are in my store is going to be that much easier because they know they can trust my information. Can you apply something like this to your business? A podcast can be a great way to establish the trust of your potential clients!

• Are you an educator, politician, public speaker, or a pastor?

You can use a podcast to get more ear-time with your audience. It’s key to remember that podcasting doesn’t require the listeners undivided attention. They can be listening on their way to work, while jogging, or doing the dishes. Maybe you wish you had more than an hour for your class or sermon, or maybe more speaking time at that city council meeting. If you are in a situation where having more time with your audience would let you more effectively convey a message, a podcast would make a great platform! It doesn’t have to be about making money or closing a deal. Sometimes just getting your complete thoughts out to the people you care about, serving your community more completely, is a great reward in itself.

These are just a few thoughts to get the ball rolling. If you’d like to speak with someone at Audiohive Podcasting, don’t hesitate to reach out today, we’d love to help you start your podcast!

Ever wonder what it would be like if the guests on your favorite late night talk show had more than 6 minutes to talk before a commercial ran? Or wish a politician had more than 3 minutes to respond in a debate? Or does it drive you nuts when the same ad plays 16 times during a 75 minute episode of Columbo on amazon video? For the most part, this just doesn’t exist in podcasts. You can choose to spend as much time as you want talking with your guests, really getting into the meat of things, without having to bow down or self-censor due to advertiser pressure. Sure, you can choose to have ads on your podcast, but you decide when and how, and your listener has the option to just skip ahead if they want.

Are you a public speaker, coach, pastor, teacher, and wish you had more time to talk to your audience? Podcasting can give you that time!

Like and share this post, let’s encourage people to speak their mind!

If Jerry the plumber spends $200 to take out an add in this months local news publication, next month it’s gone. No one reads last months newspaper. That one month of exposure is all that $200 could ever buy him.
Podcasts have staying power. When someone discovers your podcast, they will be able to go back and listen to everything you’ve ever published. I’ve found great podcasts that have years of back episodes. I generally listen to the newest episodes as they come out, and then start with episode 1 and work my way forward through the catalog. I binge listen.

I recently spent a couple hundred dollars on a coffee machine. It’s kind of a big purchase for me. I watched a few youtube videos, read some amazon reviews, checked them out in the store (and told a salesperson I was just looking). Then I asked my friend Aaron, who owns a gourmet coffee roasting shop, for advice. Despite everything I’d spent time reading and watching, I went with his recommendation. I’ve known the guy for years, talked to him for hours, listened to him geek out on what he’s passionate about: Making coffee. You can become that friend, an expert in your field, to your listeners.

Do you know someone who’s knows EVERYTHING about something? People want to hear about it! Let them know, please like this post and share it with them!

When was the last time you saw someone reading a magazine article while driving to work? Hopefully never! Your listeners might be driving to work, doing the dishes, working out, or walking the dog, and all the while it could be your podcast that they are listening to. That’s potentially hours a week they can be reached. Traditional media such as youtube, blogs, newspaper, and magazines all require their users undivided attention, in a world where everything is competing to get just that. Most people can’t spend more than 5 minutes watching a youtube video. The lure of the next clickbait thumbnail preview is just too irresistible.

This is just one of many reasons business owners are choosing to start a podcast for themselves!

Help spread the word! Like and Share this post, especially if you know any small business owners!

Podcasting is poised to explode into the mainstream in the near future. While the popularity of this medium has been growing organically, it’s only a matter of time before big players like Apple or Google get involved and start growing the potential listener base to billions. If you have a service to promote, a product to sell, or a message to spread, now is the time to get started!

Audiohive Podcasting Studio is here to make podcasting easy for anyone who wants to get started. We offer complete service from recording to hosting!

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