I recently spent a couple hundred dollars on a coffee machine. It’s kind of a big purchase for me. I watched a few youtube videos, read some amazon reviews, checked them out in the store (and told a salesperson I was just looking). Then I asked my friend Aaron, who owns a gourmet coffee roasting shop, for advice. Despite everything I’d spent time reading and watching, I went with his recommendation. I’ve known the guy for years, talked to him for hours, listened to him geek out on what he’s passionate about: Making coffee. You can become that friend, an expert in your field, to your listeners.
Do you know someone who’s knows EVERYTHING about something? People want to hear about it! Let them know, please like this post and share it with them!
When was the last time you saw someone reading a magazine article while driving to work? Hopefully never! Your listeners might be driving to work, doing the dishes, working out, or walking the dog, and all the while it could be your podcast that they are listening to. That’s potentially hours a week they can be reached. Traditional media such as youtube, blogs, newspaper, and magazines all require their users undivided attention, in a world where everything is competing to get just that. Most people can’t spend more than 5 minutes watching a youtube video. The lure of the next clickbait thumbnail preview is just too irresistible.
This is just one of many reasons business owners are choosing to start a podcast for themselves!
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Podcasting is poised to explode into the mainstream in the near future. While the popularity of this medium has been growing organically, it’s only a matter of time before big players like Apple or Google get involved and start growing the potential listener base to billions. If you have a service to promote, a product to sell, or a message to spread, now is the time to get started!
Audiohive Podcasting Studio is here to make podcasting easy for anyone who wants to get started. We offer complete service from recording to hosting!
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