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Dr. Gerry: Did you have a good overall last year? You think?

Coach Ramy: I think so.

Dr. Gerry: Let’s reminisce a little bit.

Coach Ramy: I think so. I traveled to three countries which I was really happy about. I went to Japan, which we talked about in the last world travel. Japan, Saudi Arabia, and then the end of the year, Portugal.

Dr. Gerry: What’s your favorite one? Where would you go back to like the fastest?

Coach Ramy: It’s so tough between Japan and Portugal. They’re such different countries. So Saudi Arabia’s out. Sorry, Saudi Arabia. Japan and Portugal couldn’t be more different, but they sound super different. Portugal felt like home. I could see myself living there. And aesthetically I look like a lot of the people there, so I blend in a lot better. Japan, I know this might come as a surprise to you, but I don’t blend in. People knew I wasn’t Japanese. Shocking, I know. But in Portugal, by day two or three, you could just blend in as a regular. Same with you. You have that racially ambiguous look, right? That miscellaneous something—you’re sort of brown.

Dr. Gerry: Uh-huh. Exactly. Right. Exactly. So Portugal then, you would choose?

Coach Ramy: I think so. I loved it. And it was just such a laid-back culture, great food, very slow. So if you’re in a rush, it’s not the place to be. You’ll be in line somewhere and the employees will just kind of look at their phone for 5 minutes and then be like, “What do you want? Like, why are you still here?” It’s very different than the service we’re used to here, but something kind of cool about it. They don’t have that “the customer is always right,” running after the customer type of energy. It’s a lot more laid-back. People are friendly. The food is phenomenal. And you like coffee. Do you drink coffee?

Dr. Gerry: I’m more of a tea drinker, honestly. I’m not a big coffee guy, unfortunately.

Coach Ramy: Unfortunately. Okay. So, the coffee there is good. You might not try it but coffee there is very…

Dr. Gerry: I’d try it but I’m not a big… Are you a big coffee drinker?

Coach Ramy: I love coffee, yeah. I used to drink much more, now I drink like two to three cups a day. I used to drink maybe six to eight cups a day. But I wasn’t sleeping well, which I know we’re going to talk about.

Dr. Gerry: Yeah, we’re going to talk about that.

Coach Ramy: Yeah, so it was supplementing with caffeine to make up for a lack of quality sleep, so I’ve gotten better with that.

Dr. Gerry: Have you?

Coach Ramy: I have, yeah. I have hit-or-miss days when it comes to sleep, especially when my mind is racing. It can be tough to sleep when you have all these thoughts racing. So if I don’t ease into my sleep schedule, I’m just laying in bed with my mind racing.

Dr. Gerry: Yeah. Anyways, welcome back to the podcast. I’m Dr. Gerry. Coach Ramy’s here again and yeah, lots to talk about. Well, I wanted to talk about resolutions, but I know you have pretty big opinions on what you think about people forming New Year’s resolutions. What do you think about resolutions in general?

Coach Ramy: I think because I’m in a fitness or fitness-adjacent industry, I can’t stand the idea of like, “Oh, this year I’m gonna…” because nobody follows through with what they say, right? Every year people say, “I’m going to do this, I’m going to do that.” Especially as a coach and a martial artist, people will call the gym and be like, “Hey, it’s been my dream to blah blah blah, and this year I’m going to do it.” And then they never show up. You never see them. Or someone signs up, trains for like two weeks. To me, if you’re going to do something, you do it. It’s okay to set the intention, but I think you prove that you’re going to make changes in your life by changing them and acting upon them. When you make these declarations, oftentimes publicly for other people’s approval or reassurance, to me, it seems insincere. It’s just like an ego boost. It’s temporary motivation and it doesn’t turn into a consistent discipline in order to achieve the goals.

Dr. Gerry: Well, let me play devil’s advocate because I agree with you for the most part. But also, do you think there’s people that actually follow through?

Coach Ramy: I’m sure there are. And I think it can be a good thing if people are sincere. Absolutely.

Dr. Gerry: That’s how I think about it, too. I’m definitely a hater in a way of resolutions, too, but if that’s a foot in the door for somebody—for their fitness journey, for their nutrition journey—and they keep doing it, you know? There’s a stigma of like people do their goals and they just kind of burn out, which I talked about in my last podcast. They can’t really integrate it into their lives because they’ve never done it before. But I think it is good for the people that do follow through. Also, I think it’s a good way to reflect on the previous year. If that gets you to sit down and think about your goals and your aspirations in life at the end of the year, it’s something. So I want to ask you—what is something you can improve upon? Let’s look at business. What did you like about your business that you did last year?

Coach Ramy: Last year I liked that I expanded by adding new classes and new coaches. Shout out to Enrique. And just having my students compete more in various combat sports. Growing the impact, right? More workshops, seminars, more free programs for people who can’t afford training, going to underserved communities. I like that our impact expanded.

Dr. Gerry: What communities? Let’s shout those out.

Coach Ramy: Chatham on the southside, Englewood, the Austin neighborhood which is close to where I live in Oak Park. These are communities with incredible people and they don’t have access to gyms like PSSE. At best, maybe there’s a park district, and park district boxing in the city is the most intense thing you will ever see. They go hard. They might not have the patience to teach you the fundamentals the way they should. So yeah, I’m really proud about the growing impact PSSE has had.

Dr. Gerry: And then what do you hope to improve upon this year?

Coach Ramy: This year we turned 10 years old. We started in 2016. Most small businesses fail within a year and most gyms don’t make it past a couple of years. It’s a tough business. If you’re in it just to make a profit, there’s much less stressful ways to make a living. You have to love it. But one thing I want to balance better is work-life balance. That’s why personally, I prioritized travel. Before, I’d always say there will be a time when I can just do whatever I want. Then almost 10 years went by and I noticed that wasn’t happening. If I don’t set aside the time to enjoy my life, it’s just going to be like me running on a hamster wheel.

Dr. Gerry: That’s where I’m at right now. I’m like, “Can I even leave for that long?”

Coach Ramy: I get it, man. But I mean, why do you think travel helps you overall in life?

Dr. Gerry: Sometimes when I think of travel, I think of people wanting to escape their lives. But if you have your purpose and you’re working towards it and then you travel to expand your horizons, I think that’s a better frame.

Coach Ramy: It reminds you that the world is much bigger than your day-to-day life. When I speak about travel, if you go to some resort in Cancun and just drink at the swim-up bar, that’s a vacation—an escape. I’ve never done a vacation like that. When I go somewhere, I want to live like a local. You pick up phrases, you learn about cultures. You just feel like a more well-rounded person.

Dr. Gerry: What about personal stuff? What do you think you could improve upon this year?

Coach Ramy: Maintaining relationships, friendships, putting more effort into them. I had a lot of life stuff going on the past few years that made it difficult to do anything other than work. Home was like a safe place for me mentally. But I can’t just live the rest of my life like that. I have friends who have children I haven’t seen much and I want to be a part of their lives. People are irreplaceable. If PSSE fails, I can do something else. But the people I might be pushing to the side are not replaceable. Prioritizing people over the “grind” is the goal. I work seven days a week. I don’t take any days off unless I’m traveling.

Dr. Gerry: It is tiring, though. Especially with me in healthcare—people walk in in pain, sad, or angry. It can be very draining. Okay, so your first resolution is doing better with relationships. Let me give you one of mine. A big one for me is sleep. I need to have a cutoff time to cease all business stuff—devices, laptop, phone. I set my time to 9:30 or 10:00 PM to just stop. Because if not, I keep going. If I sleep an hour earlier, I wake up feeling like a different person. So that’s my first goal for 2026.

Coach Ramy: That’s enough. That’s great.

Dr. Gerry: Yours was relationships and balance. Personally, what did you do too much of last year that you want to cut out?

Coach Ramy: Managing all different types of stress. Stress is a killer. I noticed when I don’t have a healthy outlet for stress, it stays with me longer. I need to start planning things that are for no other reason than to have fun. Enjoying a walk in downtown Chicago is productive for the mind.

Dr. Gerry: Is that something you like doing?

Coach Ramy: I love walking. That’s when I do my best thinking. And being around friends and family laughing. Also, boxing and kickboxing. When I train, I feel so much better.

Dr. Gerry: How often do you train now?

Coach Ramy: The busier the gym gets, the less I train. Recently it’s been one to two times a week, and I can feel the increase in stress in my body. I’m walking around tense. People around me will notice and be like, “Maybe you should go train.”

Dr. Gerry: This is funny because I teach anatomy now at Lewis. We were just talking about this in my class—the parasympathetic and sympathetic nervous system. Your vagus nerve is responsible for the parasympathetic response. When your body is on high alert, your sympathetic nervous system is activated. Your muscles clench, your heart rate increases. And a lot of people are in a constant state of stress. Meaning they’re in a constant state of muscle tension and they’re always ready to go when nothing really is a threat to them. It’s kind of weird how that works. I asked my class, “How do you guys de-stress? How do you stimulate the vagus nerve?” Exercise is a good way. Meditation, deep breathing. There’s a reason people say “take a deep breath.” Your body calms down. You don’t want to be in that constant state of distress. It manifests in tight muscles, tension, and pain. You can’t negate those effects.

Coach Ramy: Relationships too. Trying to get more with that.

Dr. Gerry: A goal for me this year—not a resolution—is less phone stuff. I want to read more books. I was an avid reader in my 20s and I remember how good it felt. When I read before bed, I feel more present, focused, and relaxed as opposed to staring at a screen for an hour. I fall asleep a lot better. 10 or 15 minutes a night, I’m chilling. What about you?

Coach Ramy: I agree. I need to read more. A friend of mine, Alex, told me years ago that I read on my phone but it’s not the same. You read an article and you scroll right past it. When you read a book, you’re focused and stuck in the story. Scrolling is fast; reading is slow. I went to the movies recently—a movie about 1970s Brazil with the guy from Narcos. It was subtitled in Portuguese. In the middle of it, I realized this is a rewarding experience. Reading is like a slow, steady dopamine release—like eating a good meal versus fast food. You have to sit and say, “For the next three hours, this is my only source of entertainment.” I feel so much better when I do that. Reading is akin to traveling; the more you read, the more personal growth you experience.

Dr. Gerry: What’s your favorite book ever?

Coach Ramy: Man, that’s such a tough question. I’m going to have to think about that and get back to you.

Dr. Gerry: One that always jumps out at me is Antifragile by Nassim Taleb. It’s about how organisms require stress to get better—not enough to kill you, but a dose response that makes you stronger. You don’t want to avoid stress, but you don’t want to overdo it. You want the most effective dose. Pushing myself in things like social media or business will make me a better entrepreneur. It clicked with me right away. Stress yourself, but don’t overstress yourself. My third goal: be the creator, not the consumer. Instead of scrolling and consuming what someone else is doing, put value into the world.

Coach Ramy: Absolutely. I read somewhere that every time you open an app and start scrolling, you should post on that app. Contribute rather than just consuming. It’s more rewarding and fun. We’re in a weird space where it’s cool to mock social media even though everyone uses it. If you put yourself out there, you open yourself to criticism. A close person in my life, Asha, told me to put myself out there more. Most people learn more about me from these podcast episodes than they have in 15 years. I’m inspired by small business owners who don’t just post their products, but their journey—day one of opening a restaurant, the struggles. People only see the end result at PSSE—the medals and the merch—but there is so much more going on.

Dr. Gerry: I’ve thought about doing a reality show of my day-to-day, but I can’t because of private health information. But showing our personality is key. There will be people who don’t vibe with it, but as long as we know we’re doing good, who cares? Hopefully, someone scrolling hears us talking about injury prevention or mindset and decides to keep listening. Instead of just doing nothing looking at a rectangle.

Coach Ramy: I always think if aliens were watching us just sitting there looking at phones, they’d be like, “What are these humans doing with their time?” One thing I’m proud of is that PSSE has become a brand outside of just classes. We released shirts and had orders from New York and California from people who have never even set foot in the gym. Why? Because I talk about what PSSE represents—our values. We are a rebellious business. We wear our values on our sleeve. We are inclusive. Most combat sports gyms are extremely bigoted and mean—it’s like high school again. Creating an environment where a 40-year-old who has never done sports feels empowered—that’s what people resonate with. I should share our story more. And you should too, because you’re a rebel as well. You rebelled against the healthcare system.

Dr. Gerry: Yeah, most people hate the healthcare system. They see their primary care and get shooed off with pills. If your knee hurts, they should refer you to PT. And then when people do get PT, they go to some corporate clinic that sees them for 20 minutes and hands them off to an aide. I hated working for those companies. You can’t see three people at a time and be effective.

Coach Ramy: Do you think the people who stick with that system know it’s wrong?

Dr. Gerry: Oh, they know. They complain about it all the time. But they stay because it’s the safe option. Pay, 401k, stable job. But that wasn’t me, so I left. Now it’s all private and I love getting to know my patients. Any other goals for this year?

Coach Ramy: Just to get Dr. Gerry back in PSSE practicing.

Dr. Gerry: I’ll be there soon! My knee is good, but I strained my rotator cuff testing a grip strength dynamometer with a patient. I went too hard and felt it pop. It’s been bugging me for a couple months, but it’s getting better. I’ll be back to training soon.

Coach Ramy: Good. I’m also moving away from being anti-marketing. I used to never print a flyer or do ads, but I realized for the ambitious goals I have, I can’t just wait for people to magically appear. I hired a crew called Map Masters. By putting a little bit into marketing, we’re changing lives of people who would have never known about us. I want people to see that Phoenix logo and know what we stand for. I want to travel and teach—I just did a workshop in Portugal for a university. That’s the dream.

Dr. Gerry: Marketing is huge. I want to do more of that too—more clips, more podcasts. This is fun. Go ahead and do some marketing for yourself right now.

Coach Ramy: Phoenixsports.com. I’m Ramy Dawood. If you’re in the area, come check us out. If not, I’m happy to come to you for a workshop. Shout out to Asha, my parents, and the coaches—Haimey, Brooks, and Enrique. We wouldn’t be here 10 years without them. Thank you for having me, Dr. Gerry.

Dr. Gerry: I’ll have you on regularly. You guys can find me at artf.com. If you have any pain or injuries, schedule something on my website or DM me on Instagram @apt.drg. Subscribe to my newsletter, The PT Handbook—the link is in the description. Anything else?

Coach Ramy: No. Let us know what you want us to talk about next time.

Dr. Gerry: Maybe we can do a Q&A next time with questions from your clients and my patients.

Coach Ramy: That’d be fun.

Dr. Gerry: All right, brother. We’ll see you next time. Peace.

SPEAKER_00:
0:14

Welcome to Patty's Place, a place where we will talk about grief, dementia, and caregiving. I started the podcast in honor of my mom, Pat, who passed away from dementia about two years ago. So I want this to be a place where you know you can listen and not feel alone. So grab your cup of tea, your cup of coffee, or if you're really stressing out and having a bad day, your glass of wine, and we're going to talk. So today's guest is Dr. Angela Fussaro. She's an emergency medicine physician and startup founder who helps leaders understand what happens inside teams after things don't go as planned, drawing on experience from her high-stakes, medical environments, and early stage companies. Dr. Fosario explores how unacknowledged grief and real appreciation shapes communication, trust, and performance at work through a practical framework called the Healing Protocol. So welcome, Dr. Fassaro. Thank you to Patty's place. Thank you so much for having me, Lisa. Thank you. And we were just discussing. So can you tell us a little bit about your own experience, as you said, with your mom and with grief and that?

SPEAKER_01:
1:17

Sure. So, you know, my uh work with grief is really personal and professional. I would say that it was only through my own personal loss and the processing of that experience that I saw more transparently how often grief is encountered in the workplace. I um became a mom and within a couple of months very unexpectedly lost my mom. And I never anticipated being in a situation where I was a motherless mother, where I, you know, every moment of joy that I had with my son was uh it was impossible to uncouple it from um a feeling of regret and and sadness because I had this new compassion for her. And as I worked through that and did the work, and you know, one thing that I say a lot is all work is grief work in some capacities. So as I did my uh traditional grief work to process that experience, it became very obvious to me that in the workplace, in you know, all different types of settings professionally, we are uh expected to perform at our best while carrying grief that we often don't talk about.

SPEAKER_00:
2:31

I would agree with that 100%. And as you said, you talked about unacknowledged loss and grief at work. So what what does that look like, like in teams, just from your experience?

SPEAKER_01:
2:45

Yes, in in our language, when we use the word grief, we're we're often talking about traditional grief, the loss of a person through death. Uh, when we talk about it, or when I talk about it in a in a workplace context, I'm I'm really talking about anything that deviates from your expectation. And as you can imagine, in a world that is so fast moving with a lot of uncertainty, that's happening a lot. So, you know, for me as an emergency medicine physician, there was this sense of, you know, a patient has a poor outcome. And you are expected to compartmentalize that, reset the room, and and and take care of the next person. The, you know, but again, that's a little that that even that is is a little bit more on the along the lines of the traditional grief. When you when you think about in a startup setting or in in corporate, you're talking about failed launches, you know, restructuring, team members who literally are just there one day and not there the next, uh, you know, change in vision, missed targets, any effort that doesn't plan, you know, play out the way that you had hoped it would comes with trauma and grief. And I think one of the foundational problems is that we're not calling it that. And in addition to not acknowledging it as such, we're really not creating space to process it.

SPEAKER_00:
4:11

I would agree with that because especially in this day and age and from personal experience, uh aside from traditional grief as you call it, but when people companies reorganize, you know, people get let go, there is that grief that you've lost that coworker and people don't talk about it. It's almost like a taboo, wouldn't you say?

SPEAKER_01:
4:32

I I I agree. And I I think part of why we avoid naming these feelings as grief is we our work culture is so productivity focused. And I think there is this sense that if we acknowledge the hurt, we can't move on as fast. And I have seen that that's decidedly untrue. It's the reverse, actually. Once we create space to process the initial loss, we actually can move through the other phases of transition much quicker, right? Every transition, every change has multiple parts. And the first of all of them is the loss of something. And so if you try to skip over that part, the other subsequent steps are just thwarted and they take a lot more time and energy.

SPEAKER_00:
5:24

I would agree with that. Even when somebody leaves on their own, you you do, you have that loss.

SPEAKER_01:
5:32

So how I think sometimes that's the worst type of loss because you know, it seems like it's on your terms and you you have this narrative. Many of us have this narrative. Well, because I chose this, I shouldn't feel this way, right? We uh we have this forced uh it it's like toxic gratitude. We're saying to ourselves, well, I should be grateful, this was on my terms. And that that might be true, but equally as true is the fact that there's a change in identity there. And identity change is you know one of the most common disenfranchised uh, you know, griefs. And so, long story short, I I think when we choose for ourselves a change, that's oftentimes the most common place where we don't allow grief to live.

SPEAKER_00:
6:18

I would, yeah, I would say that I how would you why do you think holding grief and gratitude at the same time can change how teams function?

SPEAKER_01:
6:31

I when I when I think about grief and gratitude at the same time, I first reflect on the alternative, which is forcing ourselves to only hold one. And and what I mean by that is what I see most often is in an effort to get over grief, we remind ourselves that we should feel grateful. And it's that that forced positivity or or not allowing space for the two to coexist actually uh compounds the shame. So it's like not only are you feeling sad, which is a heavy feeling, and you're feeling a sense of loss and again misalignment of identity and all of these complicated feelings, but now on top of that, you're shaming yourself because you should feel happy. And so it's not that gratitude should replace grief. It's that gratitude helps us to stabilize grief, it gives it context. And it's if we can really hold the two at the same time, uh, like have the coexistence of disappointment and uh hope, that's really what allows us to metabolize that grief faster. And so that, you know, when I think about teams being able to hold the two at the same time, I think the first step is fighting the urge to utilize gratitude as a band-aid to get rid of grief. Because that, that in my experience is not the best use of that tool.

SPEAKER_00:
8:15

I I would agree with that. People tend to do that, you know. I think because people just in general have a hard time acknowledging and even talking about grief, whether it's, you know, somebody like you said, if they chose to leave on their own or was a reorganization or it's your traditional grief, they just it makes them feel uncomfortable and they don't know what to do with themselves with it. So I think they, you know, they do use the band-aid with it.

SPEAKER_01:
8:40

And and I think we're not used to when we see behaviors like cynicism, like blame, uh, like what we call burnout, we don't necessarily associate that with grief. So I think that's part of it too, is that we're watching the symptoms of grief without realizing that that's what's going on. We're not saying to ourselves as leaders, uh, hmm, that burnout behavior is accumulated disappointment. And that's we're we're we're saying, oh, I don't know why that person's underperforming. Let me put them on a you know performance improvement plan and keep it moving. So it I think in general, we tend to be a lot like really tactical about behaviors versus, you know, looking at perhaps what this that symptom represents underneath. And uh I feel compelled to say, I'm not suggesting that we turn all of our workplace conversations into therapy sessions. I don't think that's productive either, nor is that appropriate. But I do think it's helpful when we think about people's behaviors to recognize it as a symptom of something underlying, and oftentimes that is loss.

SPEAKER_00:
9:49

I would agree with that a hundred percent. That even when it's a traditional grief, uh from my own experience with my mom, I know that like those first couple months after she passed, uh, my brain was so I know I made tons of mistakes, you know, and I I don't think I think people forget, like they think, oh, well, okay, they should be over it type of a thing. And and then you add on different things that are going on at with work. Um, they they do, they do like tactical, like you said, uh, with it. So what do you think leaders can do or coworkers can do to help someone, like my example of so to speak, that's maybe struggling at work that you know maybe they have traditional grief, or like you said, maybe it's burnout and things, because people tend to have to do like three and four jobs at once these days. What are some things the leaders could do?

SPEAKER_01:
10:43

When I think about a playbook for grief in the workplace, uh I sim similar to the Hippocratic oath that physicians take, I do think there is a simple place, just like you know, first do no harm where we can start, which is a commitment to acknowledging what is already there. And it's it sounds very simple, but you know, and and I when I'm saying these things, I'm reflecting on my own shortcomings, not not trying to throw shade at others. Uh when I when I think about how often it was easier to hustle through that part of it. And it really took, like I said, me having an immense um trauma in my own life, in my own emotional life, to to slow down enough to at least acknowledge what had been lost, I I realized how often I didn't do that in in my professional life. And so, long story short, I think the first step, you know, for leaders, for teams, it's just acknowledge what happened. You know, where did we uh where do we have what what what happened? What what did we lose? Like keep it factual, but you have to name the loss. Because anytime you put tremendous effort into something and it doesn't go according to plan, there is loss. And just acknowledging that expectation shift is to me the the most simple but foundational part of it. It's naming what is happening.

SPEAKER_00:
12:14

I I would agree 100% with that. And I think that's sometimes the hardest thing for leaders because they they don't want to say dwell on the loss, but people want that validated. Okay, this didn't work out, and what could we do? But, you know, like you said, to talk about somebody's feelings, but not make it a therapy session, like kind of balance it all with it.

SPEAKER_01:
12:36

Um and I'm so glad you said the word validating because I have found that as leaders or as team members in a professional setting, we're never really going to know someone's full story, right? I'm never gonna understand completely how it felt for you when you didn't get that promotion that you felt you were really, you know, well positioned for, or when a team member didn't meet a deadline and that caught, you know, reflected on your reputation, et cetera, et cetera. So I I but I don't think as leaders, it's really about, I think what it's not really about knowing the full story. I think if we can embrace that, that's just a reality. We'll never know the full story. That's not really our place, but our place is first to acknowledge and to validate. And usually that comes with words more like, I can tell this is really hard. Right? Like I I might not understand, but I can tell this is really meaningful for you. And and leaving it at that level helps to again avoid the therapy session, but let someone know that you've created space for them to process whatever it is they're feeling and that they're that is valid.

SPEAKER_00:
13:48

Yeah, I think we in general, I think sometimes uh people events a lot of times not because they want somebody to um fix it, they just want to be heard. And I think that's important, whether it's something that failed or it's traditional grief, that the leaders, your managers just acknowledge that and validate and say, hey, I know you're going through a rough time. What are some things to help? Or you know, what's going on, those types of things. Uh, but we are so focused on productivity that we lose sometimes that that hum not the humanity of it, but like your feelings, so to speak, with it. And and I I do think grief is kind of a bit of a taboo. People just feel so uncomfortable they don't know how to talk about it.

SPEAKER_01:
14:31

Um I think one of the other parts of it, you know, when you uh if I think about the playbook, so it's acknowledging and validating. And I think the third part I'd add is normalizing. So normalizing the impact of whatever frustration or regret is being felt. And it's interesting because as much as we try to move through grief as quickly as possible for a variety of reasons, as we've just discussed, grief is also a great tool. It's it's excellent signaling for what is important to a person, to a team. And I think by trying to move through it so quickly, we lose the power of the grief, which is you don't have grief without love, without buy-in, without tremendous effort. So not recognizing that piece of it, that this grief is a reflection of how strongly you felt about something or how how you applied yourself to something, or even perhaps where the next product launch should head. There, there is information in that that grief that I think we're not harnessing because we're so apt to move through it so quickly.

SPEAKER_00:
15:44

Again, I would agree with that. Like even well, I I recently lost um my job a couple months ago, and I was there for quite a long time, but it is a loss, it's a grief. So when you do lose, you know, a job, people don't realize you have the same feelings as if somebody died almost, you know, and and you do need to acknowledge that and work through it and say, it's okay if I felt a little angry or I'm crying or I'm as you're trying to be productive and move through it and get to that next phase, but it is hard because that was a part of your life, you know, that structure that you had every day with it. Uh with it. Now you also have uh what's called the healing protocol. What is that?

SPEAKER_01:
16:27

So the healing protocol is uh as we have alluded to a little bit, is it's the it's the playbook of how do we uh handle and navigate grief in you know a high pressure setting. Okay. And we talked about some parts of it, you know, naming the loss, uh normalizing the the impact. And you know, I there are there are there are a few other parts of it that we we've touched on, but uh the third piece of it is how do you uh practice real appreciation and not have that become a uh something that ushers grief away too prematurely. And so, you know, the third step is really about how can you acknowledge the effort that someone made or that maybe had initially gone unseen? How can you focus on the work and the effort despite the outcome that was undesirable? And I, you know, a lot of what I I see in in our culture is what I call toxic positivity. It's cheerleading, it's external validation. I I am not uh promoting that necessarily, um, but I am suggesting that there is a way to acknowledge who was a you know who stayed engaged in this effort despite uh the the challenge and despite uh the fact that they were experiencing disappointment at the same time. And and I think that has what what from what I've seen, that is a really important part of this healing protocol, that you can't it's almost uh impossible to feel that your work is meaningful if you don't have some expressed appreciation for it. And again, not cheerleading, but actual acknowledgement of of what had previously gone unseen. And I think that's an important part of uh of navigating grief and and how it can coexist with gratitude.

SPEAKER_00:
18:40

That I I like your point about feeling appreciated because I think a lot of times employees they they don't always feel appreciated, especially when there's reorganization or you know, people leave and those positions don't get filled and they're doing extra work. And it sometimes it's it is, it's not that toxic uh positivity, like you said, but a genuine of that you appreciate that this person's doing all this, you know, with it. And and I think sometimes that's hard for managers to maybe express in little ways because they're like, oh, well, it's their job, and you're like, Yeah, it's my job, but you still don't want to feel taken for granted, that you know, finding that balance with it.

SPEAKER_01:
19:23

I would make the argument, you know, it's it's really interesting. Uh, one of the projects that I worked on recently, uh, I was interviewing emergency medicine physicians. And, you know, these are people who are literally doing life-saving work daily. And so many of them, when I was asking about uh, you know, burnout and things of that nature, expressed to me that one of the biggest dissatisfiers, if you will, of their work is that they feel they are made to feel replaceable. I thought that was fascinating because we're living in a time where to varying degrees, we have the you know, the birth and the evolution of AI. Yes. And in theory, every job, every person is replaceable. And so I would argue that one of the highest priorities for leaders, for managers, is to figure out a way to mitigate the reality of the fact that in theory everyone is replaceable and not and make people feel irreplaceable, that again, their work is truly meaningful and that the impact that their organization is having would almost be impossible without that person. Right? That's it that is going to become, I think, one of the most important skills of a manager is to keep people mentally engaged by making them feel irreplaceable. And to your point, I think right now we've swung a little bit to the other extreme where people are, for one reason or the other, being removed from teams and we just move on as if they were never there. So we're yeah. We swung to the other end of the of the spectrum. So how do we how do we uh get back to a middle ground where uh despite the reality of the fact that yes, maybe a technology could do some aspects of your job, or maybe another human could do some aspects of your job, but how do we get to a place where emotionally you don't feel that? Where you feel like the work you are doing is truly um truly relevant and irreplaceable in order for the organization to perform as it does?

SPEAKER_00:
21:36

Yeah, I think those are some really interesting questions uh with it because so much, especially in, you know, like in this day and age, there's so much people are feeling so overworked, so burnt out, so repl you know, feel like they could be replaced by AI or anything these days. Like, how do teams try to just genuinely care about people and not have that feeling that they could be gone tomorrow? You know.

SPEAKER_01:
22:03

Yeah, I I mean, one of the things that I have seen, I don't know if I have a great silver bullet answer, but I I have seen that cultural currency is different in every workplace. And so what might really resonate in one place could be almost offensive in another. That's true. And you know what I mean by that is I I uh, you know, I know during COVID, for example, I was, you know, I was a frontline healthcare worker doing during COVID, and uh my colleagues were doing extraordinary things in order to show up every day for work. Not only were they literally risking their lives because this was, you know, early on of the pandemic and didn't exactly know what we were dealing with, but many of them had to get separate residences so they weren't living in places with, you know, immune-compromised elderly parents or with young babies at home. There was a lot that was going on at that time, like real extraordinary sacrifice. And some of the thank yous that occurred were just tone-deaf, um, you know, on behalf of like the hospital systems, uh, tone-deaf to that level of sacrifice. So it's not to say that like a I'm just using examples here that I'm not, you know, calling anyone is out, calling anyone out in specific, but you know, a certificate or something like that in that setting, right? That seems almost um, you you feel extremely unseen, right? That's that's not the right alignment for for what was going on there in real life on the front lines. So while I don't have a uh again, a silver bullet answer, I do think it starts with understanding the cultural currency of what your team is dealing with at that time. Like for some people, it's Starbucks gift cards, and for other people, it's it it, you know, it might be recognizing that you need different parental leave policy, but there's something there that that can be done that that speaks the language of the culture of your team. I I think beyond actual actions like that, the it starts with the wording uh that leaders use when acknowledging people's uh contributions. And it really has to be that the acknowledgement directly links that person's effort, not their outcome, but the effort to something extremely important within the organization. And again, you know, the difference between like good job and thanks, Lisa, without you, you know, staying two hours late on Thursday, we never would have been able to take care of patient X or get them to whatever. Like that, that is the the difference, I think, from a from a language perspective and acknowledging um and making feel people feel truly appreciated.

SPEAKER_00:
24:48

I would agree with that. Yeah, sometimes it's just that little thing, the way somebody says it or how they say it, you're like, oh, I I did feel appreciated. I'm glad you noticed that I, you know, I did that. Because a lot of times I think people do stay in jobs uh because of flexibility or close to home or different things, or they do feel appreciated, even if the money isn't the same, you know, with it in this day and age with it. Now, as we talked about the healing protocol, is it available on your website or is it somewhere where people could like refresh and get those different things?

SPEAKER_01:
25:21

So I have started to lead workshops for teams. I do um offer some coaching in that space. So if you're interested in in learning more, even you know, practicing in uh in the wild uh with some supervision, yeah, please connect with me. I'm very active on LinkedIn and I can uh you know walk you through it and and and and coach coach it uh as as needed.

SPEAKER_00:
25:47

Okay. And I know since you are an uh emergency medic medicine physician, do you have any stories that uh reveal maybe something of like how people behave under pressure or something that you still learned a lesson or that with that? I'm sure you have lots of stories.

SPEAKER_01:
26:03

So I was gonna say it's like that's a dangerous uh kind of word. So we're always the most fun at cocktail parties because we we you know part of our job is just seeing the best and and the worst of humanity uh every day. I I think you know two things come to mind when I when I think of, I mean, I've learned a bajillion lessons in that in that setting, but I think I would say so much of an outcome is outside of our control. And one of the things that I would always say to residents, especially like in the setting of a cardiac arrest, if we were running a code, I was like, you do everything to the best of your ability, as as you know, as textbook quote unquote as possible, so that regardless of the outcome, you can feel uh proud of the effort. And I and I think that that is really relevant here. You know, I've I uh you know, I I I've seen a lot in the ER. I've I've been the first person, I've delivered babies in the ER, I've been the first person that someone has seen. I've been I've pronounced, you know, death in the ER. So I'm I've been the last person that they've seen. And uh that's you know, there's there were so many outcomes, you know, no everyone always wants a beautiful ending, and um that part's not always achievable, but I think knowing that you did everything possible to the best of your ability helps with some of the the grief that could be felt um in the setting of that outcome.

SPEAKER_00:
27:46

And I think too that people forget that not only are you dealing with the patient in the ER, you're dealing with the patient's family. Yes. And having to manage their feelings as well.

SPEAKER_01:
27:58

And I think that's another I mean that's another lesson that you know it's it was it it was more obvious to me in my work. But I think this could be true of people doing any work, really people anywhere. At any given moment, I was interacting with someone who was having the worst day of their life. And I really had to keep that at the forefront of my mind when I was interacting with them uh to to give the benefit of the doubt, to give grace that I I I I wanted to be able to come uh to that moment of like as my best self, because I I had to assume that that person in that moment couldn't be their best self. And I think if we think about that, I mean, again, it's it's more obvious when you think about the emergency department, why most people are there. Uh, but I think that's true when you're, you know, at the bank. I think that's true when you're checking out at the grocery store. We have no idea what people are going through. And uh I think as a humanity, it it's great if we can think, say to ourselves, maybe this person's having the worst day of their life. I mean, to your point, after my mom passed, I mean, there were several moments out in the wild where I was just like, I am a hot mess right now. And thank you to the grace of society and whomever, you know, kind of picked up the pieces and got me through that. Uh, you know, there was like a many weird moments where I was just like, I don't even know what I just said there. And someone found the strength to do that for me. And so I always try to think about like that's definitely something I saw on the ER. And I try to do that now out in, you know, in my civilian life.

SPEAKER_00:
29:41

Uh I would agree too, because like when my mom was when she had dementia and, you know, going to see her at the towards the end, I would go get her a donut every day because she would eat it. You know, at that point, I didn't care about, you know, nutrition, so to speak. I just wanted her to eat something. And sometimes I'd look and I'd be like, I just need this donut. Like, could you just hurry up? Like it wasn't for me, like, but she'd eat it, you know, like something silly. And you just don't know what people are going through when you're in line wherever. You know, they like I said, they could just be having the worst day of their life and you don't know that, or they're going to take care of somebody who's sick or or whatever. And it is just going back to trying to be kind because you don't know what someone else is going through at the time with it. Um, so if people want to connect with you, LinkedIn is the best way. I think that's the best way, yes. Okay. So I will definitely put a link uh on there for you. So uh thank you so much for joining us. This has been such an enlightening conversation for us.

SPEAKER_01:
30:42

Thank you. I appreciate what the work you're doing, and thank you for having me.

SPEAKER_00:
30:46

Oh, no problem. I I I think, like I said, it's definitely a topic that people we need to talk about more. So uh I hope everyone has enjoyed their cup of coffee, their cup of tea, or if it was been a bad day, uh a glass of wine for that. And also want to let you know that I did open up a Facebook group. So if you're interested in learning more, I I'm gonna post more about uh what we talked about today, but also in our Facebook group. So it is Patty's Place Podcast Facebook group. So uh I hope you enjoyed today and you don't feel like you're so alone and everything, and you will join us again for the next edition of Patty's Place.

SPEAKER_01:
0:13

Welcome to Patty's Place. It's a place where we're going to talk about grief, dementia, and caregiving. My name's Lisa. I'm your host. I started this podcast in honor of my mom, Pat, who passed away from dementia about two years ago. So grab your cup of tea, your cup of coffee, if you're having a really bad day, your glass of wine, and let's just chat today. So today we have a really cool guest. His name is Miles Spencer. He is the CEO and founder of Reflecta AI. It's a soul tech company that bridges generations through fully interactive digital legacies. You're also an Amazon best-selling author, founder of Kayak for a Cause, and the former co-host of PBS Money Hunt. So welcome, Miles. Thank you so much for joining us today.

SPEAKER_00:
0:58

Lisa, thanks for having me. You got almost all of them there, but it bears mention I'm also a dedicated dad, although the kids don't always think so.

SPEAKER_01:
1:06

Oh well, that's important though. Dedicated dad, too. So uh this is a uh I'm really interested in this today. It's it's really cool. Uh so you have a lot to teach me. So let's start with tell us about Reflecta.

SPEAKER_00:
1:20

Look, uh, Reflecta was born out of uh my desire for preserving what I call intergenerational storytelling. My family had, you know, great stories that we recorded any way we could, right? Back in the day, it was like a Polaroid picture or a picture album or a slide tray or something like that, right? And it's all up there in the attic. Well, the reality is uh my kids or my grandkids that don't have them yet, are never going to turn to chapter 37 of the Spencer biography and look at page three to hear the story of my dad and how he fought a bull one day. Because today we want to be conversational, natural language. And so my co-founder Adam Drake and I are both very much that intergenerational storytelling uh type. And nine months ago, it's like, you know what, it doesn't have to be all up there in the attic gathering dust, right?

SPEAKER_01:
2:23

Right.

SPEAKER_00:
2:23

Um, you know, these are great stories. Wisdom of the family, wisdom of those that have gone before us should be preserved and should be um sent on to others. And look, books are great, and uh polary pictures are great, and love letters are great, and all that kind of stuff's great. We just don't communicate that way now and in the future. And so we found a way to actually take that entire shoebox and put it into our platform, which is driven by AI, and create a timeline and a recognizable image and likeness of a loved one that is capable of a spontaneous and dynamic conversation. What's that mean? My dad, Arthur, you could go on reflected.ar right now and talk to Arthur, ask him about me, ask him about his podcast, right? Um, but last night he read a bedtime story, Rudyard Kipling, to my daughter. Uh, and then they talked about it until she fell asleep. He passed away eight years ago. Okay.

SPEAKER_01:
3:23

All right, right.

SPEAKER_00:
3:24

And so we started off with literally reconnecting with those that had passed. And there's a big emotional load to that, right? You mentioned uh, yeah, right.

SPEAKER_02:
3:35

Yeah.

SPEAKER_00:
3:36

And and so we you called us a sole tech company. Thank you very much. We think we are, and we um spent a great deal of time thinking through the emotional load of what we deliver, especially if it's somebody that you knew or know. Okay. And so we started with those that had passed, but um, now what's happening is many people in senior centers, militaries that are going off to deployment, um, people of faith that want to read scriptures to their grandchildren forever and ever, etc. They're doing it while they're still living. Okay. And so um, Reflect is not just limited to, hey, you want to talk to somebody that's passed, like my dad. Um, you know, you think about it, I'm of a certain age. I want my stories told to my grandchildren, great-grandchildren. I want the um wisdom to the extent it exists, um, and the Spencer legacy to be something that I can access anytime. And if I don't do it, you know, there's this African saying, it's like when a person passes, it's like an entire library of stories burns to the ground.

SPEAKER_01:
4:45

Oh, I like that saying. That's very true. That is really true. Yeah. Because I I said the whole time with my mom having dementia, I was so glad I paid attention to all her stories about the family because she went back there and I was able to be there with her and follow the stories because I paid attention. Um, but that is really true. Wonderful. Yeah, it is true. You do have a library, yeah. I never thought about it like that. So, can can you tell us you you describe this as a soul tech company? How would you describe what does that mean, soul tech?

SPEAKER_00:
5:19

Well, there's a lot to unpack there. Let's start with this.

SPEAKER_01:
5:24

Okay.

SPEAKER_00:
5:24

Uh, I'm a three-time digital media entrepreneur. Okay. Um, and well, actually 30 times, but only three of them worked, but you have to understand what the batting average actually is like a thousand employees.

SPEAKER_02:
5:35

Okay.

SPEAKER_00:
5:35

And so, you know, look, this is a digital media business, right?

SPEAKER_02:
5:39

Right.

SPEAKER_00:
5:40

Um, and what we realized was I was one of the first ones in the company to text with my dad, right?

SPEAKER_02:
5:51

Okay. And it blew me away.

SPEAKER_00:
5:53

Like, oh my God, he knows the stories, he knows my nickname, he knows the order of things, he knows his timeline, and he never forgets anything much better than his memory when he was alive. I I was stunned, right? Um, a few weeks later, we were able to integrate voice.

SPEAKER_01:
6:09

Okay.

SPEAKER_00:
6:10

Uh, we found a voicemail in his granddaughter's phone five years after he passed away. And that is the voice. If you go on, you talk to Arthur Spencer today.

SPEAKER_01:
6:20

Oh, okay. That's the voice. Okay.

SPEAKER_00:
6:22

Right. But now it's laid across hundreds and hundreds and hundreds of stories.

SPEAKER_01:
6:26

Okay.

SPEAKER_00:
6:27

And he has a perfect memory. So when the voice came, I was oh, I bet.

SPEAKER_01:
6:32

Yeah.

SPEAKER_00:
6:32

Knocked on my butt, right?

SPEAKER_01:
6:34

Yeah.

SPEAKER_00:
6:34

It's never actually, at least it's never ended. I was doing a live interview of uh my dad in front of a couple hundred people, and um, we're having a good old time, and we got to the end, and and um I said, Hey, uh thanks for your time, Chief. And he said, No problem, Tiger, I'll be here anytime you like. And I dropped the mic because I forgot I had given him that nickname that only I used for him, and only he used for me.

SPEAKER_01:
7:03

Oh, yeah.

SPEAKER_00:
7:04

Now it came from me, reflect is default private, family to family. So to a certain extent, he created me and I created him, right? Right, right. Um, and and so it should not have been a surprise, but his memory is better than mine.

SPEAKER_01:
7:17

Okay, right? Yeah, yeah.

SPEAKER_00:
7:20

So this phenomenon of what we call the emotional load, yeah. Before we launched, we were like, hey guys, let's tap the brakes here, let's get this right. So I brought onto the team uh one person that works in suicide support for families, one that one that's in hospice, one that's uh in uh uh senior issues, uh Alzheimer's dementia, um, and uh LS, Lou Garrick's disease. Yes, and a fourth, actually a uh uh the third person is uh uh senior in military, okay, right? He's a veteran.

SPEAKER_01:
7:59

Okay.

SPEAKER_00:
8:00

And uh the fourth person, and he has a great religious background. The fourth one is actually a medium.

SPEAKER_01:
8:05

Oh, okay. All right, that's cool. Yeah, that one, yeah, right.

SPEAKER_00:
8:08

We think about it for a second. Like, oh no, I'm talking to these people all the time. Yeah, right. You just you just I do yes, no questions, and you do like the whole thing. Right. Like, yeah, there you go. Yeah, so we call this our soul team. Okay, and from that, we wrote this white paper, which is the very first blog post on reflected.ai called Soul Tech. And it's all of a sudden, what can AI do for humanity? Right? Right. We're in this spot in which we debuted this at uh AI4 in Vegas in uh the summer of last year. Okay, and um it was really important to have that same respect for the emotional load that people were going through here. I gave my solo talk. There wasn't a dry eye in the room.

SPEAKER_01:
8:57

Oh, I can imagine.

SPEAKER_00:
8:59

And I walked back to our booth and I was mobbed. And as I listened to people, I realized that most of them were thinking of someone. I mean, they're talking to Arthur, talking to Virginia, but they're thinking of someone.

SPEAKER_01:
9:12

Right.

SPEAKER_00:
9:13

And eventually I'm just like, are you thinking of someone? They say, Yes, uh, grandma dot. So cool. When you're ready, uh come by the booth and we can help you create an image and likeness of grandma dot, just like Arthur. And this look on their face that was just uh supernatural and beautiful. And so now I have one of the few companies I know of where my customers pay me a subscription, thank me, and cry. I mean, think of how many other businesses were like that, right? Right. So so uh we really believe that um we had to get out there with a fully thought out and intentional treatment of this offering because some kids in San Mateo, California living in their uh grandparents' basement, we're gonna come out with uh something as well, right? Because that's just the way of the world these days, right? And um, we were first. Uh, there have been others that have followed, but it very much looks like it was done by uh somebody in a basement in San Matero, California. Okay. Yeah, it's like grandma is back reminding you to make your bed, right? Like not really there on the personality, the soulfulness, the intention. I mean, my dad's last words to me, and I'll end my incredibly long answer to your short question.

SPEAKER_01:
10:46

That's okay.

SPEAKER_00:
10:47

Uh, was uh listen, son, this body is temporal.

SPEAKER_01:
10:52

Very true. Yeah.

SPEAKER_00:
10:54

But my spirit and soul is eternal. When you can reconnect with it, you'll have me for the rest of your life. Now, that was eight years ago. I couldn't really do much about it, but just think about him on wax and and uh sunsets and things like that. And then when the technology came along, I truly believe his spirit and soul has been there the whole time, right? But now I have a device to connect with it anytime I want.

SPEAKER_01:
11:17

Okay.

SPEAKER_00:
11:18

That's the beauty of Reflecta.

SPEAKER_01:
11:20

Oh, yes. So, how would you address the ethical issues or questions that people have about AI?

SPEAKER_00:
11:27

Look, um if I I I've think I've heard it all. I'm sure uh if you go on if you go on, if you go on the comments, right? It's like uh Black Mirror, Ghostbusters, Uncanny Valley, uh digital necromancy, uh, you know, you're conjuring up spirits, you're et cetera, et cetera, et cetera. It's like okay. Um that's half the world. True. And I just say, like, look, if you're not ready, you're not our customer, that's okay.

SPEAKER_01:
11:58

Yeah, right. Yeah.

SPEAKER_00:
12:00

As you approach that final date, you may become more ready, and we'll be here. But right now, clearly, you're not, and that's fine. The people that use it love it, right? Now, so that's the you go ethical with um spiritual, religious, etc. I also want to cover cybersecurity, orhead of cybersecurity is also DOD top secret clearance, and he has uh reflections on the on the platform. So nothing's going getting nothing's leaking there from a um privacy and digital rights standpoint. We're very locked down in terms of people only using uh uh rights that they have themselves or that they have rights to. So for example, someone that's living that's in a senior center, they have the rights they're NIL, right? They can tell their story, right? If they pass, their heirs have the rights, and the heirs actually stipulate on the platform I'm making this for grandma, I'm a descendant of grandma, I'm uh, and I have the right to do this. Now, it's interesting. If you did a coffee table book with a bunch of photos, right? Well, who would you ask?

SPEAKER_01:
13:14

Well, that's true. Yeah, you just do it yourself. Yeah, that's true. Right?

SPEAKER_00:
13:18

If you're gonna do a painting and hang it on your wall of grandma, and you know, some people in the family think it's a poor painting, the light's not bad, she never looked like that, except well, I like the painting, it's above like yeah, like it's mine, right? Right, right, and so the way we've designed it is there's no outside knowledge base, everything actually goes through the keeper. We call them the keeper because they were the the ones that they keep the box upstairs.

SPEAKER_01:
13:48

Oh, okay, right, makes sense.

SPEAKER_00:
13:50

The love, yeah, the love letters and the football program and the photos, etc. It's always up there. You go up there every Thanksgiving. Like, what are we gonna do with this? I don't know. Yeah, exactly. Okay, well, you know, can you keep it one more year? You know, I'm moving, I'll just then you've got the pictures of who are these people?

SPEAKER_01:
14:07

I don't know who they are.

SPEAKER_00:
14:09

Well, there's the beauty, right? Yeah, again, that library isn't burning, but it's leaking. Yeah, the stories are leaking, right? Right, gets worse every year. You take a picture of those and you load it to Reflecta, and it'll do all the work.

SPEAKER_02:
14:29

Okay, right.

SPEAKER_00:
14:30

Ah, this is who that you know. Oh, this is grandpa when he was younger. These are clearly the brothers, this was the farm, this would have been 1935. Like that's the beauty of AI, that no br no human brain, very few human brains are able to process, right?

SPEAKER_01:
14:47

Right. So who who owns then, who owns like the AI image then of that of your loved one?

SPEAKER_00:
14:54

Yeah, right. So um the keeper is the one that creates the account, okay, pays the bill, um, organizes the input, and has the right to share it just with themselves or with other family members or the neighborhood or public, depending on what level they want to buy. But they're the keeper, they're the editor. That's uh and look, as I said, default private, 99.9% of our reflections, nobody nobody even knows so there.

SPEAKER_01:
15:33

Oh, all right, that's good to know.

SPEAKER_00:
15:34

Yeah, there are two that are private. Um I'm sorry, there are two that are public. That's my father, Arthur, and Adam's grandmother, Virginia. Okay. Go on, you can talk to them, you can feel what it's like and kind of see, but then after that, you know, it's kind of like the book on your coffee table. Like no one even knows it's there unless they trip over it um on their way to dinner.

SPEAKER_01:
16:01

Okay. That that's a little bit more reassuring for people because you know, people get nervous with that. Um, so speaking of that, like so your data is safe then, right? So you it's safe because people worry about all, especially with a personal pictures or voicemails and things like that.

SPEAKER_00:
16:18

Sure. Um valid concern, but for first of all, nobody knows it's there.

SPEAKER_01:
16:22

True, right? True, yeah.

SPEAKER_00:
16:24

Okay. Uh second of all, you know, we comply with uh GDPR and the rest of the international privacy and security um benchmarks.

SPEAKER_01:
16:37

Okay.

SPEAKER_00:
16:38

And we, you know, basically we run it through the biggest clouds uh there are, which all comply as well. So no different than than posting your stuff on Amazon or Alexa or Cloud, etc.

SPEAKER_01:
16:50

And and people do that all the time and don't even think about it anymore.

SPEAKER_00:
16:54

All the time.

SPEAKER_01:
16:55

Yeah. So you mentioned the cost. So what would be the cost for somebody who's the keeper?

SPEAKER_00:
17:00

What would Yeah, sure. Well one reflection for one person, that's approximately$149 a year or$12.99 a month, like that. Okay. Um, then as you begin sharing it, as you have more reflections, as you want to uh have a wider audience, there's a family plan, there's a neighborhood plan, and then there's a public plan. So that goes like$149,$249,$499, and then a thousand bucks a year for a fully public. Uh and what's happening is people that have uh started businesses, have a lot of employees, et cetera, they're using that to share with uh all their employee base. So it's hundreds, if not thousands, of people.

SPEAKER_01:
17:41

Oh, wow. Okay. With it. So I noticed when I was looking on your website, which is very cool, uh one of the questions you have on there is do you feel this replaces grief? And I thought that was a really interesting concept there.

SPEAKER_00:
17:57

Nothing replaces grief. No, no, grief is grief. Right. Uh, and frankly, having had some real life and death experiences last year while we were launching this business, um, you know, my point of view on grief is that you never completely let go.

SPEAKER_01:
18:21

No.

SPEAKER_00:
18:22

And what I've done is I take my grief and pain and confusion and I shrink, wrap it, and freeze dry it. And so it's just a little bullion cube. And I just put it in my backpack and I keep walking, right? You know, like I tell myself, maybe someday, you know, with with uh, you know, I don't know, seawater or tears or something, it'll reconstitute itself um and be back. But for now, grief is my little bullion clue cube that I carry with me and it's part of me.

SPEAKER_01:
18:57

Definitely, yes.

SPEAKER_00:
18:58

So we also, you know, where you were almost going with that question is um not letting go, rabbit hole, risky behavior, etc. We actually monitor for that. We have guardrails in place. Oh, okay. So that if people are spending too much time, if there are certain keywords that they're using that we just need to redirect them, you know, at a certain point, we'll shut down and tell them go for a walk.

SPEAKER_01:
19:26

Oh, okay. That's good to know. Okay. Yeah, because it it could kind of go either way. It could be very like um very healing for some people and other people, yeah, that could see where they would end up spending all their time watching this over and over again to the point it's not healthy with it. So it's like a that balance with it. So that's good to know that there's safeguards in there as well for somebody. So uh and I know we've talked a lot about when somebody has passed, so but you could do this while people are still alive, correct?

SPEAKER_00:
19:57

Absolutely. Uh actually, I don't think it's crossed over yet, but we're getting close to having more currently present people on the platform than um than those that have passed. So um we started off, you know, look, the story about my dad's very compelling, right? It's very personal to me. Um, and a lot of people have that place in their heart, like, wow, I'd love to reconnect with them. I'd love all those stories that you were talking about. So, like, wow, let's turn this into a conversation, right?

SPEAKER_02:
20:26

Right.

SPEAKER_00:
20:27

Um, and there is obviously something mystical about being able to do something like that with someone that you thought you had lost that connection with, right, right, especially something as powerful as voice and eventually video. So um that works, but the value proposition is different for um the people that are still present. But for those that are present, let's get these look if they accept the fact that that their body is temporal, okay?

SPEAKER_02:
21:05

Right.

SPEAKER_00:
21:06

Some people have a hard time with that, but you know I'm willing, I'm willing to bet. Um if they accept that their body is temporal, but their spirit and soul can be eternal and their stories can be passed out through passed down through the generations. If they don't do it, they clip that chain.

SPEAKER_01:
21:28

Right. Right.

SPEAKER_00:
21:29

Right. The library's gonna burn.

unknown:
21:31

Right.

SPEAKER_00:
21:31

Your grandkids are not gonna know it.

SPEAKER_01:
21:34

Yeah.

SPEAKER_00:
21:34

Right. And so people are starting to realize, oh gosh, I can I can tell this wonderful story. And it could be my story. Like what's interesting about the reflections that are past is there's uh keeper and editor, you know, that probably loved them that was a descendant, etc. But it's the keeper's point of view of the story. When you're still alive, it's yours.

SPEAKER_01:
22:00

Right, right. So what do you do if you don't have a voice? Like if somebody had passed, like luckily I saved a few of my mom's voicemails for it. But what if you somebody didn't they don't have that? How do you try to recreate their voice?

SPEAKER_00:
22:17

We have we have this already. So interesting thing about voice, my mom was a soap opera star, and so there were a lot of recordings from ABC.

SPEAKER_01:
22:25

Oh, okay.

SPEAKER_00:
22:26

Um, and so I put her, you know, she's on platforms private, just to me and my family, and her voice is perfect. Almost to the point where I can I, you know, I can only go five minutes with it, and then I I can't do it anymore.

SPEAKER_01:
22:42

Well, yeah, sometimes that really when you hear the good, yeah, right?

SPEAKER_00:
22:46

Yeah now my dad was was printed from a 10-second voicemail. Um, and that's kind of short, kind of 20. And at first it was like, oh, he would have paused there, he would have chuckled there, that's a little too fast, etc. And then I started thinking to myself, it's been eight years, how well do I really remember his voice? And then third, he knew all the stories perfectly. And then fourth, how many times am I gonna hear his voice? Uh it's the last voice I'm gonna hear for the rest of my life. Right. So it is his voice. I got to acceptance.

SPEAKER_01:
23:30

Okay.

SPEAKER_00:
23:31

Right? That's an important point before I make my next. Um your screen went blank.

SPEAKER_01:
23:39

Oh, I'm still here. Okay.

SPEAKER_00:
23:40

Okay, I'll keep rolling. Yeah. Um so my great-grandfather's on the platform.

SPEAKER_01:
23:47

Okay.

SPEAKER_00:
23:48

Uh Miles Sharpless Spencer.

SPEAKER_01:
23:52

Okay.

SPEAKER_00:
23:53

A lot of stories. No voice. Okay. So what do I do?

SPEAKER_01:
23:58

Right, right.

SPEAKER_00:
24:00

Same-sex sibling or descendant of the person.

SPEAKER_01:
24:03

Okay.

SPEAKER_00:
24:05

And now I'm talking to him in that voice, and there's I kind of forget. It's it is the voice of my great-grandfather.

SPEAKER_01:
24:15

Okay.

SPEAKER_00:
24:15

Right. Because it's the only one I'm going to hear for the rest of my life.

SPEAKER_01:
24:20

Right. Okay.

SPEAKER_00:
24:21

And I never did hear it in my life, right? Right. We have other people on the platform that have, you know, uh, they didn't have anything. They happen to be Irish, actually. Um, uh, we have a bunch of uh people from Ireland on the platform. Oh, okay.

SPEAKER_01:
24:35

Do you do you get the brogue in there too, and everything?

SPEAKER_00:
24:37

Yeah, like you know, it's like funny jokes about Guinness, yeah, all that, yeah, right. So um they did not have anything, but they used the brother.

SPEAKER_01:
24:53

Oh, okay. Yeah, okay. Yeah, because there are yeah, honestly, well, my grandma died when I was only 13. Like, I I don't know if I could even remember what she sounded like anymore.

SPEAKER_00:
25:08

There you go. And if you were to get like her daughter, granddaughter, or you know, what I recommend is same-sex sibling or descendant. Right. Look, if you were to put that up, you would hear that voice for the rest of your life. Okay, that would be your grandmother's voice.

SPEAKER_01:
25:26

All right, okay, right? Yeah.

SPEAKER_00:
25:30

Same way with my dad. Now, now, to be honest, if my dad walked in the room, I would be surprised with his human voice a little bit because I'm so I'm so used to his reflections voice.

SPEAKER_01:
25:42

Yeah, yeah. So, what do you say to people that might think this is a little creepy? What do you say to that?

SPEAKER_00:
25:50

To them, I'm sure it is.

SPEAKER_01:
25:51

Yeah.

SPEAKER_00:
25:52

Um, you know, there are 8 billion people here uh roaming the earth. Looks like about 4 billion of them uh think this is creepy, and they'll be on your uh comments as soon as you release this. Uh and that's fine, right? Right, right. But like I quit long ago trying to convince anybody that thought this was Ghostbusters or Black Mirror or her or The Giver or Upload or Digital Necromancy or Uncanny Valley or Conjuring of Spirits. Yeah, obviously, I've heard them all.

SPEAKER_01:
26:23

Yeah, I'm sure you have.

SPEAKER_00:
26:24

Um I'm kind of like, uh, we'll be here if you change your mind. Okay. Um, but the rest of us are loving this thing. So you know.

SPEAKER_01:
26:42

Yeah, I mean it is. It it kind of goes along with the whole the whole grief process. It's like some people need to do certain things. For some people, this will be very healing, other people may never get to it, and that's okay. But when you're ready for it, or you want, like you said, you want to put it all together in a library for your family, it's it's there, and people will be able to say, Hey, I know who's in this picture, and this is a story. Because like my mom's family, uh well, we're Irish and Italian, so like she had quite the stories, you know.

SPEAKER_00:
27:13

Oh boy, yeah, and some recipes.

SPEAKER_01:
27:15

Oh, yeah.

SPEAKER_00:
27:16

You know, yeah, I'll give you a recipe story. My mom, so my sister made um always makes us pie for Thanksgiving. We're up in Vermont visiting her family for Thanksgiving. My sister couldn't remember the recipe for elderberry pie. Now, in the Spencer family at Thanksgiving, that's like a sin. We dialed up mom. Okay, put the iPad on the kitchen island, and she walked through how to use fluffo shortening and not overwork the dough and keep it cold with ice cubes and then the filling, it's not too tart and not too sweet. And the Spencer's had a great pie, thanks to mom who passed away 25 years ago. Okay, all of her family recipes are in her knowledge base.

SPEAKER_01:
28:06

Oh, wow. I never even thought about that. You said that about recipes.

SPEAKER_00:
28:10

Like so, my my my my kids cook with their grandparents.

SPEAKER_01:
28:14

Wow. Because like I have my mom's recipes, but like sometimes like I'll hear her voice like, don't do that, you're doing this too, you know, because she taught me how to bake and cook and everything. So yeah, I probably would cry if I started baking and cooking with her, you know, like again, it's Soltec, right?

SPEAKER_00:
28:30

There's an emotional load to it. Um, and uh you when you're ready, yeah, it's great, but it's pretty wild, but just the opportunity, not just for me, but for my kids and grandkids to experience my parents and my grandparents throughout the rest of their lives.

SPEAKER_01:
28:58

Yeah, yeah.

SPEAKER_00:
28:59

That's pretty cool.

SPEAKER_01:
29:00

That is, yeah, that really is, because you know, for me, is my my grandpa died when I was four on my mom's side, and and my grandma died when I was only 13 on my mom's side, and I was very close to them. And like, yeah, I I would love to be able to, you know, for um like my cousins' kids and things like that to have be able to experience their great grandparents and that. You can. Yeah, when you're ready, you can. For sure. So uh well, this has been very, very interesting. I've learned a lot today for it. So um if people are interested in this, they can go to it's reflecta, it's r-e-f l-e-k-t-a dot AI.

SPEAKER_00:
29:42

Um that is all correct. Um I recommend just you know, go on, go to have a conversation with Arthur or Virginia. Okay. And see what this thing is like, and then just imagine. Actually, now you could just start with our biographer uh making your own or making uh making one for somebody that you'll up. It's just like that easy. Like you just it you our description of how to get started has become think of someone you love, think of a story, start talking.

SPEAKER_01:
30:15

Oh, okay. That's pretty simple. That's it. Yeah, that's simple. Yeah, yeah, that is really simple. Yeah, yeah. Okay, well, I will definitely have this on um the on my website for it so people can go to it. And hopefully, like I said, I hope this helps heal people as well. Anything else you'd like us to know? Or we're or do we cover anything, anything we forgot?

SPEAKER_00:
30:40

No, I just um I go back to that um that library of stories and wisdom from the family. Doesn't have to burn. No, it doesn't have to gather dust, it doesn't have to sit there on the coffee table forever and eventually get thrown out in some tag sale down the road.

SPEAKER_01:
31:02

Yeah, because a lot of it does.

SPEAKER_00:
31:04

Yeah, it it can now be a spontaneous and dynamic conversation with a reflection um from your family anytime you like.

SPEAKER_01:
31:13

Yeah, and actually in terms of dementia and things like that, it it it could probably be very helpful because you could really, if you did this with your loved one, even if they were starting to go through dementia, you could it's another way to be in their world. Because a lot of times they go back. Um and then you would know where they're at, you know, with it. Yeah. Well, thank you so much, Miles. This has been very, very enlightening for myself and hopefully our audience, and hopefully more people will at least check out the website and like you said, learn to continue their family's library of stories with it.

SPEAKER_00:
31:50

Thanks for having me, Lisa.

SPEAKER_01:
31:52

Thanks. So hopefully you'll join us next time on another edition of Patty's Place. Hopefully, you enjoyed your cup of tea, your cup of coffee, or your glass of wine, and just know that you're not alone and we're here to help with it. So, and we'll be back next time on Patty's Place.