If Jerry the plumber spends $200 to take out an add in this months local news publication, next month it’s gone. No one reads last months newspaper. That one month of exposure is all that $200 could ever buy him.
Podcasts have staying power. When someone discovers your podcast, they will be able to go back and listen to everything you’ve ever published. I’ve found great podcasts that have years of back episodes. I generally listen to the newest episodes as they come out, and then start with episode 1 and work my way forward through the catalog. I binge listen.

Have you, or someone you know, spent money to advertise your product or service, only to feel like it didn’t amount any return on investment? Podcasting is a great use of your advertising budget!

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