What are you passionate about?
Is there a subject that you are particularly well educated on, simply because you think its cool or interesting or helpful? That’s a good starting point! It’s almost guaranteed that if you are really in to something, there’s other people that are in to it as well. Podcasting is a great way to connect with people from all over the world with common interests. Me? I’m into audio recording (duh), but I’m also interested in outer space, martial arts, and video games. I listen to podcasts specifically about these subjects, and guess what? I wish there were more of them! The market is NOT saturated at all in regards to content right now. Maybe you really love baseball, and think there are a hundred podcasts about baseball, so why start another? The fact is, there are a LOT of listeners out there, and some of them are going to prefer listening to you and what you have to say over someone else!
- Are you a business owner, or service provider?
Are there questions that you get asked by just about every single new potential customer or client? Do you give the same answer so many times a week that you sometimes recite it in your sleep? Those questions would be great topics of your podcast! In my profession, audio engineering, I get asked a lot of the same questions by people new to recording. If you ask me what a compressor is, I can prattle off a basic 25 second answer that I’ve given literally 12,000 times in my life. It’s a short answer that I can give when I’m face to face with someone looking to buy something off the shelf right this minute, but I could easily spend another 40 minutes talking about the appropriate ways and places to use a compressor. That’s a whole podcast episode. So i’ll give my short answer and follow up with something like “if you really want to go deep into how to use a compressor, you should check out my podcast. It’s got way more information than I can give you right here today.” If my customer listens to the podcast, they will quickly realize I am an authority on the subject. I know what I’m talking about. Closing a sale with them next time they are in my store is going to be that much easier because they know they can trust my information. Can you apply something like this to your business? A podcast can be a great way to establish the trust of your potential clients!
- Are you an educator, politician, public speaker, or a pastor?
You can use a podcast to get more ear-time with your audience. It’s key to remember that podcasting doesn’t require the listeners undivided attention. They can be listening on their way to work, while jogging, or doing the dishes. Maybe you wish you had more than an hour for your class or sermon, or maybe more speaking time at that city council meeting. If you are in a situation where having more time with your audience would let you more effectively convey a message, a podcast would make a great platform! It doesn’t have to be about making money or closing a deal. Sometimes just getting your complete thoughts out to the people you care about, serving your community more completely, is a great reward in itself.
These are just a few thoughts to get the ball rolling. If you’d like to speak with someone at Audiohive Podcasting, don’t hesitate to reach out today, we’d love to help you start your podcast!